RAD MEDIA PRESENTS

RAD STUDIO

Rad Studio

Our creative and production studio catering to over 75 global brands.

Brand profile

Rad Studio combines cultural insight with creative execution for brands who want to engage new generations with credibility. Embedded within Rad Media’s youth communities, we translate real audience behaviour into strategies and content that resonate. We help brands show up in culture with substance, clarity, and relevance.

Brands we've worked with

What we can do together

  • Cultural strategy rooted in real audience behaviour
  • Creative campaigns and original content production
  • Brand activations within RAD Media’s youth communities

Our Results

  • Authentic engagement with Gen Z and Gen A audiences
  • Credibility with the most discerning young consumers
  • Measurable lift in cultural relevance for global brands
Work with Rad Studio

In their words

“Their creative concepts contributed to growing a TikTok audience to nearly 2 million people over the past two years and over 2 billion impressions in 2024 alone.”
Gloria Anchora Social Media Manager, Prada
“What we love about partnering with Culted is their strive for quality and excellence, while always finding fresh, creative ways to communicate our Maison’s DNA and core values to a younger generation which we would not be able to reach in another way.”
Nazareno Pocapaglia Head of Social Media, Loro Piana
“We are continually exploring innovative ways to present our brand and engage with new audiences authentically, in collaboration with trusted partners. So a partnership with Culted, on a road trip down to Cornwall for a surf weekend with Culted’s community of creatives felt like the perfect opportunity. Culted managed the concept development, the experience, the content creation and publishing. And both Culted’s and our guests and audience loved it!”
Lisa Klingert Spokesperson Lifestyle Communications, Mercedes-Benz
“We need our partners to know more about online audiences than we do. That’s why we work with Culted. They live and breathe this stuff. They know youth culture better than anyone. The insights they have into trends and audience behaviour means they’re able to develop creative assets that feel authentic, whether we’re talking to our US, or European markets.”
Catherine Turek Global Senior Marketing Director, Jimmy Choo

Selected work

Case studies

Take Nike SNKRS fans behind the design with Isamaya Ffrench

Nike

White Label

Exclusive partner for Demna’s debut Gucci collection

Gucci

Advertising/Distribution

Reframe innovation as culture for International Women’s Day

Mercedes-Benz

Advertising/Distribution

Make Prada relevant for the next generation of luxury lovers

Prada

White Label

Reimagine ‘Black Dandyism’ through the lens of the Bentayga Atelier

Bentley

Creative Production

Help a 90-year Olympic partner speak to a new generation

OMEGA

White Label

Launch the new e-Ray to a youth audience

Corvette

Creative Production

Cement Air Jordan’s streetwear creds with a youth audience

Air Jordan

Creative Production

Deepen the engagement around the Givenchy FW26 show

Givenchy

White Label

Drop The North Face back into youth culture

The North Face

Advertising/Distribution

Amplify a Burberry pop-up in a way that only we could

Burberry

Creative Production

Connect Vivienne Westwood’s heritage to culture

Vivienne Westwood

Creative Production

A social-first fragrance launch for Diesel

Diesel

Creative Production

Spotlight the Clarence Ruth partnership on our channels

Tommy Hilfiger

Creative Production

Amplify the AJ1 OG Shadow launch to our Youth Audience

Air Jordan

Advertising/Distribution

Celebrating 100 years of Montblanc

Montblanc

Advertising/Distribution

Take Diesel fans backstage at the SS25 Show

Diesel

White Label

Taking our audience backstage at Courrèges

Courrèges

Creative Production

Reposition ellesse as a luxury Sneaker brand

ellesse

White Label

Re-launch the MCM Leni Bag for a new generation

MCM

Advertising/Distribution

Celebrate the art, craftsmanship and quality of the SS25 show

COS

Creative Production

Drop the new G-STAR and Burna Boy colab

G-STAR

Advertising/Distribution

Celebrate the (re)launch of the Elwood

G-STAR

Creative Production

Recalibrate MCM’s social strategy for Gen Z

MCM

White Label