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XO

XO

A hyper-feminine youth media brand — playful and expressive.

25M monthly reach

Media kit

25m monthly reach
79% of our audience is 18–34
84% identify as female

Audience by country

  • US 41%
  • UK 17%
  • IT 13%
  • FR 11%
  • GE 6%
  • OTHER 20%

About XO

XO is where Gen Z's most expressive voices live. A female-led brand built for the boldest, loudest corner of the internet — setting the agenda in fashion, beauty and pop culture.

Work with XO

Audience

  • Younger Gen Z / Gen A
  • Female / femme-leaning audiences (fashion, beauty, wellness)

Interest Points

  • Fashion
  • Beauty
  • Pop culture

Engagement Rates

  • Average reach: 11,662,821
  • Average views: 15,493,513
  • Average post engagement (TikTok): 46.65%
  • Average post engagement (Instagram): 23.13%

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