Rad Studio · Case Study
Cement Air Jordan’s streetwear creds with a youth audience
Challenge
Jordan have spent the past few years focusing on specific product focused marketing, aiming to drive D2C sales via the SNKRS App. Because of this there’s a generation of kids that aren’t aware of the brand’s rich streetwear heritage. The brief to us was to deliver this message in a way that felt credible and authentic and also celebrated the launch of two new products inspired by the 2024 Paris Olympics.
Solution
We focused on a combination of editorial storytelling and creative content. By producing engaging assets that featured influential talent (FD From The Future), we successfully communicated the sneaker drops, as well as creating the desired cultural impact with a youth audience, educating and driving excitement around the brand.
Results
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