Amplify the AJ1 OG Shadow launch to our Youth Audience

Challenge

Drive awareness of the Air Jordan 1 OG Shadow launch, utilising a suite of existing assets and a hero talent called Runsy.

Solution

We repurposed the assets provided to raise awareness around the new product release across our socials and .COM. Focussing on narrative, we developed formats that worked across our owned channels, allowing us to give our audience a deeper insight into Runsy, the hero talent.

We also ran a talent seeding campaign to further boost the visibility of the new product.