Rad Studio · Case Study
Reimagine ‘Black Dandyism’ through the lens of the Bentayga Atelier
Challenge
Bentley came to us with an ambition to connect with the next generation of luxury lovers, making them aware of the brands history and heritage as well as the craft that goes into creating their Bentayga Atelier. They were also adamant that they wanted to find a way of supporting the next generation of creatives, giving them a platform to shine.
Solution
We linked up with Central Saint Martins, University of the Arts London and gave five CSM BA Fashion graduates one challenge: reimagine ‘Black Dandyism’, the cultural movement behind this year’s Met Gala theme — “Superfine: Tailoring Black Style.” The five graduate designers were tasked with designing a piece themed around the world’s biggest annual party, through the lens of Bentley’s Bentayga Atelier Edition luxury and craftsmanship.
Results
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