Rad Studio · Case Study
Amplify a Burberry pop-up in a way that only we could
Challenge
Burberry took over the bottom floor of Harrods and wanted to promote this to the Culted audience in a way that would stand out from the other pop-ups taking place at that time. The challenge was to do this in a way that felt unique to both the brand and our platform.
Solution
What better way to celebrate the quintessential Britishness of Burberry than a via a Corgi-cam! We drafted in one the Queens finest furry friends, strapped a camera to it’s back and let it roam the pop-up, giving our audience a unique view of the latest Burberry collection!
Results
1,108,324 Impressions
13,103 Engagements
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