Rad Studio · Case Study
Launch the new e-Ray to a youth audience
Challenge
Corvette produce exceptional cars — none more so than the iconic Corvette. And the new e-Ray model aims to set the standard for electric cars. But how do we make that relevant to a younger audience of non ‘petrol-heads’?
Solution
We partnered with a creator, entrepreneur and car enthusiast our audience could relate to — Merlin McCormack, founder of Duke of London, a family-run classic and supercar hub in West London. We took Merlin from the peace of the countryside to the chaos of a classic car meet, showcasing the key elements of the car and uncovering more about why Merlin does what he does.
Results
3,147,620 Impressions
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