Taking our audience backstage at Courrèges

Challenge

Create and deliver innovative content to drive mass awareness and engagement across our channels for the Courrèges SS25 show.

Solution

In a crowded landscape of fashion week content, our approach for the Courrèges SS25 show was clear: we’re not just adding to the noise, we’re creating content that resonates.

By leveraging unique insights from our audience as well as our expertise in social media engagement, we elevated the brand’s social presence via our Backstage Franchise. We also supported the show with editorial coverage on our site and social channels.