Take Diesel fans backstage at the SS25 Show

Challenge

We’ve been working with Diesel as their Creative Agency for the past 3 years, and in that time we’ve produced a number of high profile activations.

For this specific brief, the task was to create viral impact at the Diesel SS25 show through disruptive content that felt native to social channels, highlighting the Talent, Arrivals and Backstage moments at the show.

Solution

Our elevated ‘run and gun’ approach meant we were able to shoot and produce 8 short form video assets in a couple of hours that gave Diesel fans an exclusive behind the scenes look at the new collection, the talent wearing it and the incredible show space.