Deepen the engagement around the Givenchy FW26 show

Challenge

For the second year running we partnered with Givenchy during Paris Fashion Week to capture the energy behind the runway, bringing the FW26 collection directly to their audience on social.

Solution

Our team worked backstage to document the moments leading up to the show, from the atmosphere among the cast to the final preparations before the collection debuted.

Across the show we delivered over 30 pieces of social-first content, published across the brand’s channels during and immediately after the event.

We also collaborated with infotainers to capture their raw, unfiltered reactions to the collection, helping translate the runway moment into authentic commentary for digital audiences, further extending the reach and impact of the show.