Rad Studio · Case Study
Drop the new G-STAR and Burna Boy colab
Challenge
As part of their overarching brand repositioning campaign G-STAR needed to launch their partnership with Burna Boy in a way that felt credible and authentic to engage a younger audience.
Solution
We took the campaign assets already created and put a Culted spin on them, working with 10 of our creators to give each asset its own unique flare that landed authentically with their audience.
Results
91,619 Impressions
1,060 Engagements
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