Celebrating 100 years of Montblanc

Challenge

Educate our audience on the epic story of Montblanc; it’s history, it’s heritage and it’s influence on popular culture.

Solution

Montblanc has an incredible story, it’s been over 100 years since they launched the iconic Meisterstück. Since then they’ve become an icon of modern luxury. We broke down some of the key brand moments and split our campaign into phases covering:

• A history run down, using the brand timeline function on our website • An exclusive behind the scenes tour of Montblanc house • A preview of the most expensive pen