Take Nike SNKRS fans behind the design with Isamaya Ffrench

Challenge

The Nike Vomero Premium wasn’t a typical sneaker launch — it was a collaboration rooted in art, craft and the intersection of performance and aesthetic. The challenge was bringing that story to life in a way that felt as considered and creative as the product itself.

Solution

We went behind the design with influential British makeup artist Isamaya Ffrench — creative director and the creative force behind the collaboration.

Embedding with Isamaya, we captured her talking through the inspiration behind the shoe: her love of raw, industrial materials, the medieval tactile quality she brought to the monochromatic design, and how she balanced performance with beauty across the sneaker, a sports recovery tool and an apparel collection.

We produced a full suite of video content and stills built for the SNKRS App, Nike.com and social — content that matched the craft of the product it was telling the story of.