Rad Studio · Case Study
Help a 90-year Olympic partner speak to a new generation
Challenge
OMEGA has been the Official Timekeeper of the Olympic Games since 1932 — a legacy that speaks for itself. But translating nine decades of precision and excellence into content that genuinely resonates with a younger audience is a different challenge entirely.
Solution
We embedded with the brand on the ground at the Winter Olympics, developing a social-first creative strategy that brought OMEGA’s world to life in a way that felt native to the platforms — not like advertising. From athlete access to ambassador content, we gave Gen Z an authentic look inside one of sport’s most iconic partnerships.
Results
+134% TikTok Engagement Rate
+500% YouTube Shorts Engagement Rate
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