Make Prada relevant for the next generation of luxury lovers

Challenge

Prada is a global fashion icon. And whilst they excel at more traditional luxury marketing, they were struggling to stay relevant with a younger audience. They needed help to better understand young consumers and specifically how to communicate their brand messaging and elevated products in a way that felt authentic on social platforms but also remained premium.

Solution

We’ve helped take Prada to where this new audience exists, in a way that feels native, authentic and engaging. We started with unique insights from our community that helped them to better understand what the next generation of luxury lovers expects from a brand like Prada.

Using those insights we developed a social first Strategy that enables us to communicate key messaging around the brand moments across the year, as well as taking an ‘always-on’ approach to creating monthly reactive, trend-led content that engages and entertains – helping to keep Prada top of mind with a new audience of young consumers.

Our team is set up to deliver a combination of Product, Campaign and Show Content on a monthly basis, shooting across the globe and providing monthly performance reports that allow us to continually optimise the effectiveness of our work.