Rad Studio · Case Study
Connect Vivienne Westwood’s heritage to culture
Challenge
Help Vivienne Westwood celebrate the 25th anniversary of the iconic NANA manga by unveiling a capsule collection inspired by its punk heritage. Craft a campaign that educated audiences on this historic partnership while making it feel fresh, elevated and unmistakably relevant.
Solution
We began with a tease — a love letter from NANA creator Ai Yazawa to Vivienne Westwood — then turned the spotlight on four super-fans who embodied the passion behind this collaboration. Their voices carried the story, and the community responded in force.
Results
650,000+ Engagements
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