Legal

Terms of Use

Last updated: 29 April 2026

These Terms of Use (“Terms”) govern your use of the website located at radmedia.com (the “Site”), operated by Rad Media Holdings Ltd, a company registered in England and Wales under company number 15203187, with its registered office at 132–140 Goswell Road, London, United Kingdom, EC1V 7DY (“RAD Media”, “we”, “us”, “our”).

These Terms apply to radmedia.com only. The brands featured on this Site — Culted, XO, Rad Studio and Know Your Fashion — operate as separate businesses with their own websites and their own terms of use, which apply when you visit those sites.

1. Acceptance of these terms

By accessing or using the Site, you agree to be bound by these Terms and by our Privacy Policy and Cookie Policy. If you do not agree, please do not use the Site.

2. Use of the Site

You agree to use the Site only for lawful purposes. You must not:

  • Use the Site in any way that breaches applicable local, national or international law or regulation.
  • Use the Site to transmit any unsolicited or unauthorised advertising, promotional material or other form of solicitation.
  • Attempt to gain unauthorised access to the Site, the server on which it is hosted, or any related system or network.
  • Introduce any malware, viruses, trojans or other malicious code to the Site.
  • Reproduce, duplicate, copy, resell or otherwise commercially exploit any part of the Site without our prior written consent.

3. Intellectual property

All content on the Site, including the RAD Media name, logos, brand names (Culted, XO, Rad Studio, Know Your Fashion), text, graphics, images, video, audio, layout and code, is owned by or licensed to RAD Media (or the relevant brand entity) and is protected by UK and international intellectual property laws.

You may view, download and print pages from the Site for your personal, non-commercial use, subject to these Terms. You may not otherwise reproduce, distribute, modify or create derivative works from any of our content without our prior written consent.

Third-party trademarks displayed on the Site (including the logos of brands featured in the Rad Studio client list) remain the property of their respective owners and are used for identification and reference purposes only.

4. Third-party content and links

The Site may include links to third-party websites or content, including the websites of our brand businesses. Such links are provided for your convenience only and do not signify our endorsement. We have no control over, and accept no responsibility for, the content, privacy practices or availability of those external sites.

5. Disclaimer

The Site and its content are provided on an “as is” and “as available” basis. While we take reasonable care to ensure the information on the Site is accurate and up to date, we make no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability or availability of the Site or its content.

Audience and reach figures, engagement rates, case-study results and similar performance metrics quoted on the Site reflect our reasonable estimates at the time of publication and may vary. They should not be relied upon as a basis for commercial decisions without confirmation in writing.

6. Limitation of liability

To the maximum extent permitted by law, RAD Media will not be liable for any indirect, incidental, consequential or special loss or damage arising out of or in connection with your use of, or inability to use, the Site, including loss of profits, business, goodwill or data.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law.

7. Indemnity

You agree to indemnify and hold RAD Media harmless from and against any claims, liabilities, damages, losses and expenses (including reasonable legal fees) arising from your breach of these Terms or your misuse of the Site.

8. Changes to these terms

We may revise these Terms from time to time. The “Last updated” date above will indicate when the Terms were most recently revised. Your continued use of the Site after any change constitutes your acceptance of the revised Terms.

9. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction over any such dispute or claim.

10. Contact us

For any questions about these Terms, please contact us at contact@radmedia.com or write to us at 132–140 Goswell Road, London, United Kingdom, EC1V 7DY.